Project Highlights
Naming
Visual Identity
Website
Signage
Copywriting
Collateral
Corporate Stationary
Naming
Visual Identity
Website
Signage
Copywriting
Collateral
Corporate Stationary
M2 Advisory marks the evolution of Paul Marc Masons, a long established Armadale boutique accounting practice built on enduring relationships and trust. While the name changed, the team and their commitment to personalised service remained the same.
The objective was to create a brand that honoured heritage while positioning the firm confidently for the future. It needed to feel grounded, refined and boutique, not corporate or disconnected.
The identity drew inspiration from nature, roots and trees, symbolising growth, longevity and strong foundations. Organic textures and earthy tones introduced warmth and calm, with a subtle nod to the leafy character of the local surrounds. The result is a brand that feels established yet forward looking.
Fertile Media delivered the full transformation, including naming, visual identity, logo, typography and colour system. We extended the brand across a custom WordPress website, strategic copywriting, corporate stationery, brochures, signage and supporting collateral.
The outcome is a cohesive, confident brand presence that reflects the firm’s depth of experience and approachable nature. M2 Advisory now presents with clarity and authority, aligned to its values and ready for its next chapter.
